12 hours
6 Weeks
More info

eCourse Introduction

Retailing is an intensely competitive sector.  Today’s consumers are spoiled for choice, with retail stores of all sizes, in various convenient locations.  Nobody forces consumers to use any one retailer – they make their own choice. So, consumers hold the power in the relationship.  However, without a customer, a retail store goes out of business!

eCourse Aim

This eCourse aims to provide you with the knowledge and understanding of the retail selling process.  It focuses on the techniques used for identifying and meeting the needs of customers in retail businesses.

eCourse Content and Assessment

This eCourse requires approximately 12 hours of study over 4 to 6 weeks.  There are five learning topics:

  1. Opening a Sale
  2. Establishing a Customer’s Needs & Wants
  3. Presenting and Matching Products & Services
  4. Handling a Customer Objection
  5. Closing a Sale


When you have completed your eCourse, take the online assessment to test and validate your new knowledge!

Once successful, you will receive an ATHE Endorsed Programme certificate in Retail Selling Skills from QedON.    


QedON’s short courses were granted “Endorsed” status by a second UK Ofqual regulated awarding body ATHE (Awards for Training & Higher Education).  Endorsed programmes meet ATHE standards in terms of design, content, and relevance and are delivered and assessed according to approved standards. The feedback received from an ATHE Education Consultant was –


Who is it suitable for?

This eCourse is suitable whether you are new to the retail sector or you wish to upskill yourself within your current retail role, or one you aspire to!

Meet your tutor

Susan Madden

This eCourse; Retail Selling Skills was designed and developed by Susan Madden. Susan holds an MSc in adult education and has over 30 years experience and expertise in designing, developing and delivering retail courses.

Get a taste of this course

1. Retail Selling Skills
Course taster

What our learners say

Mohammed Ali Chinese Business Etiquette

“The course was easy to access and navigate, the way Moodle works in sync with the website is brilliant!”

Gearoid Garvey Social Media Marketing 101

“There was a real engaged learning environment, that made me not want to put the tablet away”

Jacqueline de Phaoir Retail Selling Skills

“The Course Tutor was available for help and advice throughout”

Patrick Evans Men's Health… Matters

“What I found beneficial to me was meeting the tutor on video, it made it real”

Patrice Verdon Skincare Solutions

“The course was so well explained it gave me the confidence and understanding I needed”

More courses you may like

Short Courses (ATHE)
Beauty, Nutrition and Lifestyle Courses

Nutrition Certificate

Optimal nutrition for restful sleep, abundant energy, enhanced mood and reduced stress
16 Hours
10 Weeks
Short Courses (ATHE)
Retail Skills Courses

Retail Selling Skills Certificate

Ensuring all available sales opportunities are maximised
12 hours
6 Weeks
Short Courses (ATHE)
Business and Marketing Skills Courses

Social Media Marketing 101 Certificate

Maximising your following
8 hours
5 weeks
Short Courses (ATHE)
Business and Marketing Skills Courses

PR 101 for your Small Business Certificate

Maximise your brand publicity
8 hours
5 weeks