8 hours
5 weeks
More info

eCourse Introduction

Building a following on social media channels improves conversation rates, and the more followers a business has, the higher the trust and credibility of the brand. Social media marketing is a powerful tool for businesses of all sizes to reach its audience.

eCourse Aim

This eCourse aims to provide you with the knowledge, skills, and competence to market your brand online using social media channels and tools.

eCourse Content and Assessment

This eCourse requires approximately 8 hours of study. There are seven learning topics:

  1. Introduction to Marketing
  2. Traditional Meets Social Media Marketing
  3. Branding Online
  4. An Introduction to Social Media Marketing
  5. Video & Photography for Your Business
  6. How to Create a Social Media Campaign Made Easy
  7. Social Media Etiquette and Dealing with Negative Comments


When you have completed your eCourse, take the online assessment to test and validate your new knowledge!

Once successful, you will receive an ATHE Endorsed Programme certificate in Social Media Marketing 101 from QedON.


QedON’s short courses were granted “Endorsed” status by a second UK Ofqual regulated awarding body ATHE (Awards for Training & Higher Education).  Endorsed programmes meet ATHE standards in terms of design, content, and relevance and are delivered and assessed according to approved standards. The feedback received from an ATHE Education Consultant was –


Who is it suitable for?

This eCourse is suitable for start-up sole traders with no business support, start-up SMEs wishing to gain more knowledge following initial business support training, or employees who are ambitious and want to use up-skilling to gain position status. You have access to your course 24 hours a day, seven days a week, 365 days a year, making learning work for you, at a pace and time that suits you.

Meet your tutor

Kathryn Mason

This eCourse, Social Media Marketing 101 was designed and developed by Kathryn Mason. Kathryn is an accomplished PR and marketing professional, with over 30 years’ experience, managing PR and marketing for many high-profile clients.

Get a taste of this course

1. Social Media Marketing 101
Course taster

What our learners say

Mohammed Ali Chinese Business Etiquette

“The course was easy to access and navigate, the way Moodle works in sync with the website is brilliant!”

Gearoid Garvey Social Media Marketing 101

“There was a real engaged learning environment, that made me not want to put the tablet away”

Jacqueline de Phaoir Retail Selling Skills

“The Course Tutor was available for help and advice throughout”

Patrick Evans Men's Health… Matters

“What I found beneficial to me was meeting the tutor on video, it made it real”

Patrice Verdon Skincare Solutions

“The course was so well explained it gave me the confidence and understanding I needed”

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