eCourse Introduction
When a customer enters a retail store they do so with their five senses on high alert. These senses are sight, hearing, smell, touch and taste. Sight and hearing are the most powerful of these senses as it is what a customer sees and hears that makes them a customer or not!
eCourse Aim
This eCourse aims to provide you with the knowledge and understanding of the principles of visual merchandising and the principles of display design and installation. It also focuses on the importance of visual merchandising in relation to brand identity.
eCourse Content and Assessment
This eCourse requires approximately 12 hours of study. There are five learning topics:
- Window Displays
- Promoting Merchandise Using Events and Props
- Planning and Installing Window and Store Displays
- Maximising Scales Using Floor Layouts and Product Adjacencies
- Visual Merchandising Product Preparation and Handling
When you have completed your eCourse, take the on-line assessment to test and validate your new knowledge!
Once successful, you will receive an ATHE Endorsed Programme certificate in Visual Merchandising Skills from QedON.
Accreditation
QedON’s short courses were granted “Endorsed” status by a second UK Ofqual regulated awarding body ATHE (Awards for Training & Higher Education). Endorsed programmes meet ATHE standards in terms of design, content, and relevance and are delivered and assessed according to approved standards. The feedback received from an ATHE Education Consultant was –
“MAY I CONGRATULATE YOU ONCE AGAIN ON THE QUALITY OF YOUR PROGRAMMES AND WISH YOU EVERY SUCCESS WITH THEM.” – Frances McCabe, Education Consultant, ATHE
Who is it suitable for?
This eCourse is suitable whether you are new to the retail sector or you wish to upskill yourself within your current retail role, or one you aspire to!
Meet your tutor
Susan Madden
This eCourse, Visual Merchandising Skills was designed and developed by Susan Madden. Susan holds an MSc in adult education and has over 30 years’ experience and expertise in designing, developing and delivering Retail Courses.
What our learners say
“The course was easy to access and navigate, the way Moodle works in sync with the website is brilliant!”
“There was a real engaged learning environment, that made me not want to put the tablet away”
“The Course Tutor was available for help and advice throughout”
“What I found beneficial to me was meeting the tutor on video, it made it real”
