8 hours
5 weeks
More info

eCourse Introduction

Public Relations (PR) is a tool used by businesses and individuals to purposefully manage the release and spread of information to their public for favourable gains. It is used for many purposes, from positive announcements, crisis management, and much more. PR, if utilised correctly, is a cost-effective way of influencing your public!

eCourse Aim

This eCourse aims to provide you with the knowledge, skills and competence to present you and your brand favourably to the public, utilising both print and social media channels.

eCourse Content and Assessment

This eCourse requires approximately 8 hours of study. There are six learning topics:

  1. Introduction to PR
  2. Storytelling 101
  3. Press Release 101
  4. Your 101 in Dealing with Media
  5. The 101 on PR and Social Media
  6. What Next?


When you have completed your eCourse, take the online assessment to test and validate your new knowledge!

Once successful, you will receive an ATHE Endorsed Programme certificate in PR 101 For Your Small Business from QedON.


QedON’s short courses were granted “Endorsed” status by a second UK Ofqual regulated awarding body ATHE (Awards for Training & Higher Education).  Endorsed programmes meet ATHE standards in terms of design, content, and relevance and are delivered and assessed according to approved standards. The feedback received from an ATHE Education Consultant was –


Who is it suitable for?

This eCourse is suitable whether you are working within a marketing department, running your own business… or aspire to! You have access to your course 24 hours a day, seven days a week, 365 days a year, making learning work for you, at a pace and time that suits you.

Meet your tutor

Kathryn Mason

This eCourse, PR 101 For Your Small Business was designed and developed by Kathryn Mason. Kathryn is an accomplished PR and marketing professional, with over 30 years’ experience, managing the PR and marketing for many high-profile clients.


Get a taste of this course

1. PR 101 for your Small Business
Course taster

What our learners say

Mohammed Ali Chinese Business Etiquette

“The course was easy to access and navigate, the way Moodle works in sync with the website is brilliant!”

Gearoid Garvey Social Media Marketing 101

“There was a real engaged learning environment, that made me not want to put the tablet away”

Jacqueline de Phaoir Retail Selling Skills

“The Course Tutor was available for help and advice throughout”

Patrick Evans Men's Health… Matters

“What I found beneficial to me was meeting the tutor on video, it made it real”

Patrice Verdon Skincare Solutions

“The course was so well explained it gave me the confidence and understanding I needed”

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