Public Relations (PR) is a tool used by businesses and individuals to purposefully manage the release and spread of information to their public for favourable gains. It is used for many purposes, from positive announcements, crisis management, and much more. PR, if utilised correctly, is a cost-effective way of influencing your public!
This eCourse aims to provide you with the knowledge, skills and competence to present you and your brand favourably to the public, utilising both print and social media channels.
eCourse Content and Assessment
This eCourse requires approximately 8 hours of study. There are six learning topics:
- Introduction to PR
- Storytelling 101
- Press Release 101
- Your 101 in Dealing with Media
- The 101 on PR and Social Media
- What Next?
When you have completed your eCourse, take the online assessment to test and validate your new knowledge!
Once successful, you will receive an ATHE Endorsed Programme certificate in PR 101 For Your Small Business from QedON.
QedON’s short courses were granted “Endorsed” status by a second UK Ofqual regulated awarding body ATHE (Awards for Training & Higher Education). Endorsed programmes meet ATHE standards in terms of design, content, and relevance and are delivered and assessed according to approved standards. The feedback received from an ATHE Education Consultant was –
“MAY I CONGRATULATE YOU ONCE AGAIN ON THE QUALITY OF YOUR PROGRAMMES AND WISH YOU EVERY SUCCESS WITH THEM.” – Frances McCabe, Education Consultant, ATHE
Who is it suitable for?
This eCourse is suitable whether you are working within a marketing department, running your own business… or aspire to! You have access to your course 24 hours a day, seven days a week, 365 days a year, making learning work for you, at a pace and time that suits you.
Meet your tutor
This eCourse, PR 101 For Your Small Business was designed and developed by Kathryn Mason. Kathryn is an accomplished PR and marketing professional, with over 30 years’ experience, managing the PR and marketing for many high-profile clients.